Image is everything, especially for a startup.
When a startup first enters the business world, it can be difficult to establish a good name or professional reputation. And it’s reputation and image that, in the end, will help a startup generate a solid client list, a pipeline income and eventual growth.
When it comes to first impressions, an office space can either tarnish or build your image, especially when pitching to new clients. If you’re looking to up your new business’ reputation, pay attention to your new office’s design and layout.
Here in San Diego, where start-ups are plentiful, office layout and design play a big role in office image and professionalism.
Here are five aspects of professional-looking layouts that will surely boost your new start-up’s image and have you luring clients away from competitors.
A good office space needs to have an equal balance of free space and desk space. For a simple, yet professional design, you may want to consolidate desk space in one area and create open, walk-through space that creates accessibility for your employees and clients.
One way to consolidate office space is by using cubicles to compartmentalize work stations. Last year, when I was redesigning my company’s floor layout, I simply searched cubicles office environments in San Diego and found a practical fit for our budget.
Waiting Room (Space)
If you want to legitimize the feel of your new business space, you may want to plan for a waiting room. A waiting room can be good for organizing appointments, walk-ins and clients. Waiting rooms (spaces) definitely give office spaces a professional feel, which is ideal for attracting new clients.
Professional offices absolutely need to have meeting rooms. Why? This is the space where both professionals and clients converge in order to exchange and tailor ideas and services. By having a well-sized meeting room in your office space, you’ll be able to provide your clients with a reserved, private area that compares to that of the modern, corporate conference room.
Technology has to play a big part in office design. Whether it’s having computer access at every desk, accessible phone lines, WiFi access and teleconference capabilities in your meeting room, emphasizing technology in office design will help your brand build a legitimate, professional image.
If you’re new to owning or renting a brick and mortar office, one of the first things you have to keep in mind is to remind your customers (clients) of your brand, even in your new office. Clients will be coming in for both informal and formal meetings, so that means they need to see your brand stamped on (nearly) every surface of your office.
Most companies tend to have logo and brand signs over their waiting rooms, work rooms, front office (reception), meeting room and on doors around the office. This will help you have brand message consistency, which will no doubt help your clients leave your office space with an impression of professionalism.
Professional office design is definitely essential when you’re trying to create a reputation of legitimacy. By following these simple office design elements, you’ll be able to create a strong name for your business, even if you’re a struggling startup.