Once a blog has begun to attract a substantial amount of traffic, many bloggers find that it is time to make the transition to using advertising to generate income for their site. Including advertisements in a blog can be a lucrative move for bloggers and can often lead to earning a full-time income.
While making advancements in their blogging is an exciting step for blog authors, many of them worry that including advertising may irritate their readers and even turn some of them away. However, by following the tips of people such as Bob Beck sales expert and learning from the lessons of other bloggers, online authors can include advertising in their blogs in a way that will be unobtrusive and even helpful to their readers.
Keep Advertisements Relevant to Readers
Advertisements can be included in a blog in a way that will actually enhance the content. Bloggers should select ads that are related to the topics of their articles. For example,
a person who blogs about technology should include advertisements about different electronic devices, software and repair companies. If readers find that advertisements are useful, then they will not be annoyed when they come across it in a blog.
Pay Attention to Placement
Naturally, an advertisement that is flashing images in the middle of content will be jarring to a reader. However, there are many ways to include advertisements naturally throughout the blog by paying attention to the type of advertising that is used and where it is placed on the webpage.
There are many different and they include links, banners, images and in-text references. It can be helpful to place banners and images at either the top or the side of the page in order to avoid interfering with the text. When incorporating links and in-text references to a product, they should be written into the content in a way that flows smoothly and makes sense to the reader.
Keep Blog Posts Interesting and Informative
The best way to keep readers visiting a blog that includes advertising is to make sure that the blog articles are entertaining and include information that they will want to know. Making sure that the advertisements that are selected refer to honest products will also help to keep readers’ trust in the integrity of the blog. Just as people will continue watching television shows that have commercials because they enjoy the program, readers will continue to return to a blog as long as the articles continue to keep them fascinated.
Including advertisements in a blog is a smart decision that a successful blogger will eventually have to make. By incorporating advertisements into a blog effectively, their content can be enhanced. Including carefully placed and useful advertisements in a blog can actually lead to a better experience for the readers who visit an author’s blog.