Two Truths For Referral Marketing To Work Properly

It is well known that referral marketing is one of the most effective – and inexpensive – forms of marketing. According to the study “Referral Programs and Customer Value,” released by researchers at the Goethe University Frankfurt and the University of Pennsylvania, referred customers tend to have a higher initial contribution margin and tend to […]

Why You Should Care About People That Visit Your Site But Will Never Buy Anything

Some online surfers have no intentions of buying anything online no matter what you say to them. These folks are just there for the free content, and this is not a bad thing. Think about how many times you’ve had a question or a concern and did some quick online research for quality, free information. […]

Your Best Customers May Not Be Your Best Marketers

This may be surprising to hear for some, but your best, most loyal customers might be your worst marketers. This doesn’t mean that your best customers aren’t the best–it just means that they’re most vaunted qualities don’t always overlap with those of a bonafide brand evangelist. Here’s why: Your Best Customers Don’t Always Have An […]

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