What is one of the best – and most legitimate – ways to market your business? Get it in the press. Positive publicity is a fantastic way to get visibility, gain credibility, and legitimize your business. And here’s the best part: It’s free. That means small businesses don’t need the pricey services of a fancy […]
How Giving Away Product Makes You Money
People love free. It doesn’t matter what you sell, if you offer something for free, people will feel like they are getting the best deal of all. Let’s look at some examples of ways you can give away free products to help you make money. Download This Free Content “The money is in the list” […]
How Does Social Media Affect Self Esteem?
Social media is a new and powerful technology that is changing the way we communicate with each other. But this new method of communication may have serious implications, both good and bad. While businesses have focused on the monetization of social media, and the media has focused on the blurred lines between personal and private […]
7 Resources For Small Business Marketing Tips
Running a small business can be challenging, as most of your energy is usually spent on the day-to-day dealings that keep everything operational and running smoothly. And though you know marketing is an essential part of the big picture, it is also an area that many small businesses find difficult and even overwhelming. But it […]
Gift Marketing: The Best Things in Life Are Free
Big brands have been giving away free samples forever as a way to get new customers. Back in the day they use to have booths stationed at grocery stores handing out samples. The evolution of that has been street teams giving out product samples in big cities, sporting events, and concerts venues. They’re still giving away free […]
3 Great Ways to Automate Your Small Business Marketing
Running a small business takes a lot of time and energy. Between the many tasks and crises that constantly surface and the stress of maintaining everyday operations, a business can be stretched thin. And though marketing is one of the essential ingredients to keep a small business successfully running, many owners find it difficult or […]
4 Ways to Make Timeline Work For Your Business
Businesses that use Facebook to build brand awareness, sell products, and gain new clients will have to adjust their pages now that Facebook has converted them to the Timeline format. The good news is these changes can actually help fine-tune their promotional methods and increase social media visibility, all of which will result in more […]
The 3 Keys to Twitter Influence
Reach The first place that any Twitter user must start if they want to increase their influence is their reach. Generally, people build their reach by following a ton of people and hoping they’ll follow them back. While this method, known as churn, can be somewhat effective, it’s far from the best way to go […]
The 5 Types of Small Business Marketing You Should Outsource
Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost […]
Scratch “Marketing” From Your Social Media Vocabulary
As more people flock to social media sites every day, a roadblock is developing that is obstructing a company’s ability to achieve their goals: people on social media are there to enjoy and share, not for your business message. They may understand based upon their experience with television, print, and radio that advertising is a […]