In today’s business landscape, social marketing is vital for both small and medium-sized businesses. It is a powerful tool that allows you to interact with and engage your customer base using different mediums such as email or Facebook. This constant engagement helps strengthen your customer relationships, making it essential to the success of your small […]
Optimizing Your Social Sharing
Using The Right Blog Template One of the most important things you can do to optimize your webpage for social sharing is choose the right blog template. Make sure your blog has a RSS (Real Simple Syndication) subscription buttons, and is configured to send “pings” back to you when your post is mentioned in other […]
Are Daily Deal Sites Worth It?
It seems like a great idea: Daily deal sites offer customers heavily discounted goods and services to get them in the door of local businesses, and business owners get a boost in sales and—hopefully—grow their customer base. But while the Daily Deal has exploded in recent years (according to Daily Deal Media the industry attracted […]
7 Guaranteed Ways to Suck at Email Marketing
Email marketing is a tricky art to master. Week in and week out our SPAM folders flood with emails that quickly get deleted without ever being opened, much less read. Other emails that make it to our inbox frequently get disregarded, moved to the trash bin, and soon forgotten about. Clearly, this demonstrates that many […]
11 Types of Marketing That Everyone Hates
While few people actually like being advertised to, there are some forms of marketing that truly get under out skin. Most of us can deal with commercials, billboards, and we have even gotten used to commercials in movie theaters, but sometimes marketers push the envelope a bit too far. When their marketing efforts begin infringing […]
Top 10 Tips to Improve Your Local SEO
To survive in the business world, you must have an online presence. And for small businesses that thrive on local business, ranking highly in search engines is even more vital to your success. According to research from Webvisible and Nielsen, 63 percent of consumers and small business owners turn to the Internet first for information […]
Two Truths For Referral Marketing To Work Properly
It is well known that referral marketing is one of the most effective – and inexpensive – forms of marketing. According to the study “Referral Programs and Customer Value,” released by researchers at the Goethe University Frankfurt and the University of Pennsylvania, referred customers tend to have a higher initial contribution margin and tend to […]
Understanding The “Thank You Economy”
The business world has gone beyond a state of evolution in recent years. In many years, it’s a state of genesis. Better yet, it’s a rebirth like the phoenix from the ashes. The way most businesses must operate to thrive in today’s ultra-competitive world is based upon a re-imagination of the very ideas that helped […]
What Startups Can Learn From The Social Network
The critics just can’t get enough of The Social Network, a movie about how Facebook was created. Rotten Tomatoes (where the movie currently holds a sparkling 97% rating) called it “one of the year’s best”, citing how true to life and realistically portrayed the film is. And startup founders have more to gain from watching […]
Why The Fremium Model Is A Lot Like Dating
Here is some food for thought. The freemium business model is a lot like dating. For those unaware, freemium is a term used to describe a service that can be used for free, but upgraded to a premium membership. Though the similarities may not seem immediately obvious, the steps by which a person becomes a […]