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3 Marketing Techniques You Probably Aren’t Using

The importance of marketing is something that no young business professional should ever overlook. In today’s world, there’s simply no way to rise above the competition with employing proper marketing principles on a consistent basis. The thing is, most people already know about and are actively utilizing some of the more common techniques in marketing […]

Top 5 Reasons Why You Shouldn’t Start a Business Alone

Starting a business on your own sounds great, but it usually works better in theory than in practice. Most new entrepreneurs exaggerate the drawbacks of forming a partnership because they are afraid of sharing management and ideas with someone who might not agree with them. That fear of losing control of your business can hold […]

Preparing Students for the Technology-Based Future by Closing the Digital Divide

Attempting to run a business without the use of modern technology is essentially setting yourself up for failure in today’s digital world. In a sense, modern consumers have been spoiled by the convenience that technology offers them when purchasing a product or service. Why call one auto mechanic when another service features everything the consumer […]

SEO and Reputation Management: Keys for Business Success

The Internet’s affect on business has revolutionized nearly every aspect of a company’s day-to-day activities. Previous techniques have been changed, augmented and even abandoned, and those who fail to adapt to these fluctuations are often left behind. While many often focus on the beneficial aspects of the Internet, others fail to realize how certain aspects […]

Social Media: The Business Tool of the Future

Social media has transformed how those in developed societies communicate. While some lament the dropping popularity of telephones and other old communication methods, the shift appears to be increasing communication between friends. For those in the business field, social media is quickly becoming the best way to reach potential customers online, and young people are […]

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