Big brands have been giving away free samples forever as a way to get new customers. Back in the day they use to have booths stationed at grocery stores handing out samples. The evolution of that has been street teams giving out product samples in big cities, sporting events, and concerts venues. They’re still giving away free […]
3 Great Ways to Automate Your Small Business Marketing
Running a small business takes a lot of time and energy. Between the many tasks and crises that constantly surface and the stress of maintaining everyday operations, a business can be stretched thin. And though marketing is one of the essential ingredients to keep a small business successfully running, many owners find it difficult or […]
4 Ways to Make Timeline Work For Your Business
Businesses that use Facebook to build brand awareness, sell products, and gain new clients will have to adjust their pages now that Facebook has converted them to the Timeline format. The good news is these changes can actually help fine-tune their promotional methods and increase social media visibility, all of which will result in more […]
The 3 Keys to Twitter Influence
Reach The first place that any Twitter user must start if they want to increase their influence is their reach. Generally, people build their reach by following a ton of people and hoping they’ll follow them back. While this method, known as churn, can be somewhat effective, it’s far from the best way to go […]
The 5 Types of Small Business Marketing You Should Outsource
Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost […]
Scratch “Marketing” From Your Social Media Vocabulary
As more people flock to social media sites every day, a roadblock is developing that is obstructing a company’s ability to achieve their goals: people on social media are there to enjoy and share, not for your business message. They may understand based upon their experience with television, print, and radio that advertising is a […]
Social Marketing Made Easy
In today’s business landscape, social marketing is vital for both small and medium-sized businesses. It is a powerful tool that allows you to interact with and engage your customer base using different mediums such as email or Facebook. This constant engagement helps strengthen your customer relationships, making it essential to the success of your small […]
Optimizing Your Social Sharing
Using The Right Blog Template One of the most important things you can do to optimize your webpage for social sharing is choose the right blog template. Make sure your blog has a RSS (Real Simple Syndication) subscription buttons, and is configured to send “pings” back to you when your post is mentioned in other […]
Are Daily Deal Sites Worth It?
It seems like a great idea: Daily deal sites offer customers heavily discounted goods and services to get them in the door of local businesses, and business owners get a boost in sales and—hopefully—grow their customer base. But while the Daily Deal has exploded in recent years (according to Daily Deal Media the industry attracted […]
7 Guaranteed Ways to Suck at Email Marketing
Email marketing is a tricky art to master. Week in and week out our SPAM folders flood with emails that quickly get deleted without ever being opened, much less read. Other emails that make it to our inbox frequently get disregarded, moved to the trash bin, and soon forgotten about. Clearly, this demonstrates that many […]