While few people actually like being advertised to, there are some forms of marketing that truly get under out skin. Most of us can deal with commercials, billboards, and we have even gotten used to commercials in movie theaters, but sometimes marketers push the envelope a bit too far. When their marketing efforts begin infringing […]
Top 10 Tips to Improve Your Local SEO
To survive in the business world, you must have an online presence. And for small businesses that thrive on local business, ranking highly in search engines is even more vital to your success. According to research from Webvisible and Nielsen, 63 percent of consumers and small business owners turn to the Internet first for information […]
Two Truths For Referral Marketing To Work Properly
It is well known that referral marketing is one of the most effective – and inexpensive – forms of marketing. According to the study “Referral Programs and Customer Value,” released by researchers at the Goethe University Frankfurt and the University of Pennsylvania, referred customers tend to have a higher initial contribution margin and tend to […]
Understanding The “Thank You Economy”
The business world has gone beyond a state of evolution in recent years. In many years, it’s a state of genesis. Better yet, it’s a rebirth like the phoenix from the ashes. The way most businesses must operate to thrive in today’s ultra-competitive world is based upon a re-imagination of the very ideas that helped […]
What Startups Can Learn From The Social Network
The critics just can’t get enough of The Social Network, a movie about how Facebook was created. Rotten Tomatoes (where the movie currently holds a sparkling 97% rating) called it “one of the year’s best”, citing how true to life and realistically portrayed the film is. And startup founders have more to gain from watching […]
Why The Fremium Model Is A Lot Like Dating
Here is some food for thought. The freemium business model is a lot like dating. For those unaware, freemium is a term used to describe a service that can be used for free, but upgraded to a premium membership. Though the similarities may not seem immediately obvious, the steps by which a person becomes a […]
Why You Should Care About People That Visit Your Site But Will Never Buy Anything
Some online surfers have no intentions of buying anything online no matter what you say to them. These folks are just there for the free content, and this is not a bad thing. Think about how many times you’ve had a question or a concern and did some quick online research for quality, free information. […]
Your Best Customers May Not Be Your Best Marketers
This may be surprising to hear for some, but your best, most loyal customers might be your worst marketers. This doesn’t mean that your best customers aren’t the best–it just means that they’re most vaunted qualities don’t always overlap with those of a bonafide brand evangelist. Here’s why: Your Best Customers Don’t Always Have An […]
5 Reasons Why You Should Schedule Your Tweets
Social media is now one of the most important parts of any marketing strategy, with Facebook and Twitter being the most prominent platforms and a great way to continually promote your brand. But for a small business, managing the day-to-day operations can be a full time job, so it can be a challenge to stay […]
10 Best Law Firm Marketing Ideas & Strategies
Small Law Firm Marketing Ideas And Advertising Strategies For Lawyers And Personal Injury Attorney Legal Marketing ideas for the best practices law firm marketing Actually, many lawyers do not seem to be getting new clients and files because they don’t do enough business development activities (or perhaps, they are wasting time on wrong activities). We can also […]