Business

Offices are full of essential powered equipment, appliances and machines. However, these electronics are energy eating robots. Computers, printers, shredders, copiers, coffee machines, lights, heating… The list is endless. All these electronics use energy, which can be very pricey and bad for the environment.  However, there are very simple ways to reduce the amount of […]

Running a small business can be challenging, as most of your energy is usually spent on the day-to-day dealings that keep everything operational and running smoothly. And though you know marketing is an essential part of the big picture, it is also an area that many small businesses find difficult and even overwhelming. But it […]

Big brands have been giving away free samples forever as a way to get new customers. Back in the day they use to have booths stationed at grocery stores handing out samples. The evolution of that has been street teams giving out product samples in big cities, sporting events, and concerts venues.  They’re still giving away free […]

Running a small business takes a lot of time and energy. Between the many tasks and crises that constantly surface and the stress of maintaining everyday operations, a business can be stretched thin. And though marketing is one of the essential ingredients to keep a small business successfully running, many owners find it difficult or […]

Businesses that use Facebook to build brand awareness, sell products, and gain new clients will have to adjust their pages now that Facebook has converted them to the Timeline format. The good news is these changes can actually help fine-tune their promotional methods and increase social media visibility, all of which will result in more […]

Reach The first place that any Twitter user must start if they want to increase their influence is their reach. Generally, people build their reach by following a ton of people and hoping they’ll follow them back. While this method, known as churn, can be somewhat effective, it’s far from the best way to go […]

Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost […]

As more people flock to social media sites every day, a roadblock is developing that is obstructing a company’s ability to achieve their goals: people on social media are there to enjoy and share, not for your business message. They may understand based upon their experience with television, print, and radio that advertising is a […]

In today’s business landscape, social marketing is vital for both small and medium-sized businesses. It is a powerful tool that allows you to interact with and engage your customer base using different mediums such as email or Facebook. This constant engagement helps strengthen your customer relationships, making it essential to the success of your small […]

Using The Right Blog Template One of the most important things you can do to optimize your webpage for social sharing is choose the right blog template. Make sure your blog has a RSS (Real Simple Syndication) subscription buttons, and is configured to send “pings” back to you when your post is mentioned in other […]